The Influence of Instagram Social Media Promotion on Domestic Tourists' Decision to Visit Pandawa Beach Tourist Attraction

Authors

  • Ni Kadek Erma Anggara Wati Politeknik Pariwisata Bali, Indonesia
  • I Wayan Mertha Politeknik Pariwisata Bali, Indonesia
  • Hanugerah Kristiono Liestiandre Politeknik Pariwisata Bali, Indonesia

DOI:

https://doi.org/10.59188/jcs.v3i9.971

Keywords:

Instagram, Indonesian Tourists, Visit Decision

Abstract

At Present, Instagram significantly influences someone's interest in traveling to a place or tourist attraction. For example, many things can influence someone or tourists to visit, such as interesting content created by the managers of a tourist attraction. Currently, many tourist attraction accounts promote their tourism products through content on Instagram, such as videos or photos showcasing their products. There are also many Bali Tourism Instagram accounts that are popular among Indonesian tourists, especially millennials, making it easier for tourists to visit One of the attractions in Bali, the aim of this study is to identify the Influence of Social Media Promotion on Instagram Towards the Decision of Domestic Tourists to Visit Pandawa Beach Tourist Attraction.

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Published

2024-09-29

How to Cite

Wati, N. K. E. A., Wayan Mertha, I. ., & Kristiono Liestiandre, H. . (2024). The Influence of Instagram Social Media Promotion on Domestic Tourists’ Decision to Visit Pandawa Beach Tourist Attraction. Journal of Comprehensive Science (JCS), 3(9), 4353–4360. https://doi.org/10.59188/jcs.v3i9.971