The Influence of Instagram Social Media Promotion on Domestic Tourists' Decision to Visit Pandawa Beach Tourist Attraction

Authors

  • Ni Kadek Erma Anggara Wati Politeknik Pariwisata Bali, Indonesia
  • I Wayan Mertha Politeknik Pariwisata Bali, Indonesia
  • Hanugerah Kristiono Liestiandre Politeknik Pariwisata Bali, Indonesia

DOI:

https://doi.org/10.59188/jcs.v3i9.971

Keywords:

Instagram, Indonesian Tourists, Visit Decision

Abstract

At Present, Instagram significantly influences someone's interest in traveling to a place or tourist attraction. For example, many things can influence someone or tourists to visit, such as interesting content created by the managers of a tourist attraction. Currently, many tourist attraction accounts promote their tourism products through content on Instagram, such as videos or photos showcasing their products. There are also many Bali Tourism Instagram accounts that are popular among Indonesian tourists, especially millennials, making it easier for tourists to visit One of the attractions in Bali, the aim of this study is to identify the Influence of Social Media Promotion on Instagram Towards the Decision of Domestic Tourists to Visit Pandawa Beach Tourist Attraction.

Downloads

Published

2024-09-29

How to Cite

Wati, N. K. E. A., Wayan Mertha, I. ., & Kristiono Liestiandre, H. . (2024). The Influence of Instagram Social Media Promotion on Domestic Tourists’ Decision to Visit Pandawa Beach Tourist Attraction. Journal of Comprehensive Science (JCS), 3(9), 4353–4360. https://doi.org/10.59188/jcs.v3i9.971

Issue

Vol. 3 No. 9 (2024): Journal of Comprehensive Science (JCS)

Section

Articles

License

Copyright (c) 2024 Ni Kadek Erma Anggara Wati, I Wayan Mertha, Hanugerah Kristiono Liestiandre

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.