Pengaruh Persepsi Kemudahan Penggunaan Dan Fomo Terhadap Pembelian Impulsif Pada Gen Z Pengguna Shopee Pay Later
Keywords:
Pembelian Impulsif, Persepsi Kemudahan Penggunaan, FoMO, Generasi ZAbstract
Penelitian ini bertujuan untuk mengetahui hubungan antara Persepsi Kemudahan Penggunaan, dan FoMO terhadap Pembelian Impulsif pada Generasi Z pengguna Shopee Pay Later. Adapun hipotesis yang terdapat dalam penelitian ini adalah terdapat hubungan antara Persepsi Kemudahan Penggunaan dan FoMO terhadap Pembelian Impulsif pada Generasi Z pengguna Shopee Pay Later. Penelitian ini merupakan penelitian kuantitatif, Pengumpulan data penelitian menggunakan alat ukur berupa skala persepsi kemudahan penggunaan, FoMO dan skala perilaku pembelian impulsif.
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