Pengaruh Pengalaman Pembelian Online Terhdap Keputusan Pembelian Pada Pengguna Aplikasi Shoope Di Surabaya

Authors

  • Ana Dyah A.R Fakultas Psikologi Universitas Muhammadiyah, Surabaya, Indonesia
  • Dewi Masita Fakultas Psikologi Universitas Muhammadiyah, Surabaya, Indonesia
  • Fadly Fadly Fakultas Psikologi Universitas Muhammadiyah, Surabaya, Indonesia
  • Hetty Murdiyani Fakultas Psikologi Universitas Muhammadiyah, Surabaya, Indonesia

Keywords:

Pengalaman pembelian online, Keputusan Pembelian, Shoope.

Abstract

Shoope dipilih oleh mayoritas responden sebagai platform e-commerce yang paling disukai untuk belanja online di Hari Belanja Online Nasional atau disingkat dengan Harbolnas, persentasenya mencapai 90%. Penelitian ini bertujuan mengetahui bagaimana pengalaman pembelian online pengguna aplikasi Shoope di Surabaya memengaruhi keputusan mereka untuk melakukan pembelian. Penelitian ini mengaplikasikan metode kuantitatif. Dari hasil penelitian diperoleh bahwa pada pengalaman pembelian online memiliki pengaruh terhadap keputusan pembelian, dengan nilai Sig. 0.001 < 0.05, di mana Ho ditolak dan Ha diterima, menunjukkan bahwa pengalaman pembelian online (X) memiliki pengaruh terhadap keputusan pembelian (Y). Dengan nilai F hitung yaitu 13,482, dan nilai Sig 0.001 < 0.05.

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Published

2024-01-22

How to Cite

Dyah A.R, A., Masita, D. ., Fadly, F., & Murdiyani, H. . (2024). Pengaruh Pengalaman Pembelian Online Terhdap Keputusan Pembelian Pada Pengguna Aplikasi Shoope Di Surabaya. Journal of Comprehensive Science (JCS), 3(1), 117–122. Retrieved from https://jcs.greenpublisher.id/index.php/jcs/article/view/592

Issue

Vol. 3 No. 1 (2024): Journal of Comprehensive Science (JCS)

Section

Articles

License

Copyright (c) 2024 Ana Dyah A.R, Dewi Masita, Fadly Fadly, Hetty Murdiyani

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