Pemasaran Digital Efektif Dalam Platform Tokopedia: Studi Kasus

Authors

  • Yuni Afianti Universitas Paramadina
  • Natasha Ayu Ramadhani Universitas Paramadina
  • Allysa Risnandyaa Rahmi Universitas Paramadina
  • Harries Madiistriyanto Universitas Paramadina

DOI:

https://doi.org/10.59188/jcs.v2i7.455

Keywords:

Pemasaran Digital, E-commerce, Tokopedia, Strategi Pemasaran, Efektivitas.

Abstract

Pemasaran digital telah menjadi elemen penting dalam strategi pemasaran perusahaan pada era digital saat ini. Tokopedia, sebagai salah satu platform e-commerce terkemuka di Indonesia, telah mengambil langkah yang signifikan untuk meningkatkan kehadirannya melalui pemasaran digital. Penelitian ini bertujuan untuk menganalisis pendekatan pemasaran digital yang digunakan oleh Tokopedia dan mengevaluasi efektivitasnya dalam mencapai tujuan bisnis. Studi kasus ini menggali strategi pemasaran digital yang telah diterapkan oleh Tokopedia, alat dan fitur yang digunakan, serta dampaknya terhadap performa perusahaan. Hasil penelitian ini dapat memberikan wawasan tentang praktik terbaik dalam pemasaran digital di platform Tokopedia.

Downloads

Published

2023-07-27

How to Cite

Afianti, Y., Ayu Ramadhani, N. ., Risnandyaa Rahmi, A., & Madiistriyanto, H. . (2023). Pemasaran Digital Efektif Dalam Platform Tokopedia: Studi Kasus. Journal of Comprehensive Science (JCS), 2(7), 1324–1328. https://doi.org/10.59188/jcs.v2i7.455

Issue

Vol. 2 No. 7 (2023): Journal of Comprehensive Science (JCS)

Section

Articles

License

Copyright (c) 2023 Yuni Afianti, Natasha Ayu Ramadhani, Allysa Risnandyaa Rahmi, Harries Madiistriyanto

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.